Black & White camera-ready ad rate billed per insertion:

As a public TK-12 school district, Clovis Unified works in NET rates. Thank you for your understanding.

* Additional ad sizes available

October and May editions reach all 90,000+ addresses within CUSD boundaries. Ad space is limited and sells out quickly. The 20% fee increase is waived for advertisers with a 5+ placements. More information in Production & Guidelines section.

Full-Page (126-Inch Ad): 6 Column x 21"

Half-Page (63-Inch Ad): 6 Column x 10.5" / Half-Page Vertical (63-Inch Ad): 3 Column x 21"

Quarter-Page (31.5-Inch Ad): 6 Column x 5.25” / Quarter-Page Strip (31.5-Inch Ad): 3 Column x 10.5"

15-Inch Ad: 3 Column x 5"

12-Inch Ad: 2 Column x 6"

10-Inch Ad: 2 Column x 5"

8-Inch Ad: 2 Column x 4"

6-Inch Ad: 2 Column x 3"

4-Inch Ad (Business Card Size): 2 Column x 2"

• 4”: No cost
• 6-12”: +$25
• 1/4 Page: +$100
• 1/2 or Full-Page: +$200

Design services are available for a nominal fee.

A 5% discount from published rates is available to 501(c)(3) organizations who provide their 501(c)(3) letter.

* Community edition; triple circulation. Ad space limited. Click “Community-Wide Editions” at right for more information.

The October and May editions are special community-wide editions that triple your reach and circulate to all 90,000+ household and business addresses within CUSD boundaries, and provide a full report to the community about district achievements, finances and facilities. Ads in these editions are just an additioanl 20% of the published rates to help offset additional postage costs. The fee is wavied entirely for our frequency advertisers who publish five or more times a year.

• QuarkXpress
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign

We DO NOT ACCEPT ads created with the following programs:

• Adobe Pagemaker
• Canva
• Microsoft Word
• Microsoft Excel
• Microsoft Publisher
• Word Perfect
• Freehand

• TIFF (170 DPI)
• JPG
• PDF with outlined fonts
• EPS with outlined fonts

We DO NOT ACCEPT ads in the following formats:

• WMF
• GIF

6 columns x 21” deep

Ad space reserved at 19.5” deep will be billed at 21” deep.

• Cold Web Press
• Line Screen: 85 lines per inch, 1200 DPI

All artwork and text fonts must be embedded and outlined. A preflight will be done on all files to verify fonts and linked images are present. Fonts and linked images must meet CUSD Today electronic production procedures. Please use the acceptable programs and formats listed below.

Advertising copy simulating news can be submitted, but must carry the word “Advertisement” at the top of the purchased space.

Advertisements meeting CUSD Today mechanical specifications, dimensions, and in the proper format are considered camera-ready. All fonts must be embedded and/or outlined to hold. Photocopies, scans or faxes of ads are not considered camera-ready and will not be accepted. (See Production Schedule and Guidelines.)

Position of an advertisement within CUSD Today is not guaranteed. The publisher will not accept orders directing insertion of an advertisement in a particular position or on a particular page. Every attempt will be made to place advertisements in the client’s preferred location within the paper. However, no refunds, reruns or adjustments will be made due to placement.

Clovis Unified School District offers layout design services for a nominal fee for advertisements to be run in CUSD Today. A proof will be provided to advertisers for review and/or necessary corrections. Advertiser must sign-off on the ad proof indicating final approval or the copy will not be placed. No proofs will be provided on copy submitted after the advertising deadline. (See Production Schedule and Guidelines.)

The publisher of CUSD Today reserves the right, in its sole discretion, to reject advertisements not appropriate for inclusion in a public school district family publication.

Advertising will not be accepted for the following products or services:

• Abortion counseling services
• Adult-oriented services
• Advertisements containing interest rates (for lending institutions)
• Alcohol
• Firearms and explosives
• Insurance Policies
• Lotteries and gaming (except the California lottery)
• Pay-per-call 900 or offshore telephone services
• Personals
• Political Advertisements
• Steroids or like banned substances
• Teargas weapons
• Tobacco
• Travel Arrangements

CUSD Today reserves the right upon 30-day notice to revise published advertising rates. Advertisers holding a current contract will not be subject to increased costs until completion of the terms and conditions of said contract, when the new advertising rates will apply.

CUSD remits invoices for services rendered at the close of each month. Invoices should be received within two weeks of that issue’s estimated delivery date. Invoices are due upon receipt. Delinquent accounts may be subject to the suspension of any scheduled advertisements until the account is paid in full, or referred to a collection agency dependent upon the circumstances surrounding the district’s collection efforts.

Advertisements cancelled by an advertiser prior to the space reservation deadline will be charged 5% of the advertisement’s cost. Advertisements cancelled after the space reservation deadline will be charged 50% of the reserved space.

Publisher shall not be liable for: any error in published advertisements unless an advertising proof is requested and clearly marked for correction, and the advertising deadlines have been met by the advertiser. If the publisher does not correct an error, liability shall not exceed the cost of the ad space; any omission of advertisement ordered for publication; any special, general or consequential damages due to errors/omissions. Should an error of the same ad run in multiple insertions before publisher is notified of a claim for adjustment, credit will be limited to the value of the first insertion. The publisher must receive all claims for adjustment within 30 days of publication date.

Should the cost of advertising be shared with a manufacturer, distributor or any other third party, the individual placing the ad shall be held responsible for full payment to the publisher.

Typical readers are closely affiliated with Clovis Unified, either as a parent or an employee, and make buying decisions based on the needs of their families and their school-aged children within the 198-square mile boundary of Clovis Unified School District. The Market Potential Index within the district boundary is above average at 104.3.*

ZIP Codes covered (all or partial): 93611, 93612, 93619, 93626, 93650, 93567, 93667, 93710, 93711, 93720, 93726, 93727, 93730, 93737

*Source: 2025 ESRI